toile de jouy

How I customized black and white toile de jouy by Ginevra Held

Hi! So over the summer, I was looking for a fabric to use in the living room of my Mom’s stone farmhouse in the south of France.  I had chosen to liven up the room with hot pink accents.  I spray painted a number of things neon pink, including a Marianne bust, two empire style sconces, a bird cage and some hay.  I also had the beams painted pink.  So I needed a dash of pink on the two white sofas to tie everything together.  I knew I wanted toile.  Ideally a hot pink toile.  We went to a number of stores, but couldn’t find any.  Then we found a fabric store that had black and white toile.  I had in the back of my head this idea that I could customized a black and white toile by painting a motif on it in the same pink. At first I was going to make a stencil, of a piece sign, or something else and use that to spray paint the motif.  Then I came up with the idea of highlighting parts of the toile by taping around those areas. With the other areas taped up, I would then spray the exposed areas, and then take the tape off revealing hot pink accented parts of the toile.  This idea was partially in tribute to a new toile pattern that I had seen from Pierre Frey. The fabric house had worked with an artist (Hervé Mat&Jewski) who took a traditional Toile de Jouy print and highlighted aspects of it in neon colors.

Photo via:

Photo via:

 In typically french manner, they took something old and made it new again.  I think this is what i like most about French design.  They acknowledge and celebrate their heritage, but always always move forward and live in the present.  A prime example of this duality is the designer Philippe Starck.  All of his designs are new and innovative, but they firmly acknowledge a long history of French design.  Prime example, the Louis Ghost Chair.

Here is a break down of the customizing process:

Here is the pillow fabric before:

Here is the parts taped around to be "highlighted":

Pillows Spray Painted:

Tape taken off and the new fabric revealed:

Here is a picture of the pillows in situ in the living room:

The photographer suggested I pose hugging the pillows.  I thought that a little weird.  I did it anyway.  Please forgive me.

I know I know, super weird!!!!

I know I know, super weird!!!!

So anyway, that was the influence behind the pillows and how I customized the fabric.  I made a video of me taking the tape off, but honestly I don't know how to upload it here without a vimeo account and I hate making accounts.  I just hate it.  I hate passwords and usernames.  I just can't right now.  I can't!!! ok, I'm calming down.  I like the video though. Maybe I'll post it to Instagram for my millions of followers. Just kidding.  But for real, thank you to anyone reading this and to people liking my designs on Instagram. I appreciate the support.  Really!!!!!!!