#interiordesign

Design: Interior Styling of a Living Room Side Table by Ginevra Held

Hi Friends!

Its been a while....

So, I have to admit, I really like Instagram.  In thinking about why, its the purity of one really great photo.  So I thought I would use my Instagram account as a jumping off point for my post today...and maybe for days and days or miles and miles if you're a fan of The Who.

Yesterday I posted the photo you see above.  It is a detail shot of a chair and side table in a living room design I did.  The styling was influenced by a Philippe Starck Interior style shot:

I created my own composition of Fornasetti candle, other candle, bulb vase and pillow.  The Fornasetti candle I chose ended up dictating the rest of the composition.  My candle shows Fornasetti house muse Lina Cavalieri. (the lady who's face is on everything Fornasetti) looking up at a bee.  I then found a beeswax candle with a gold bee on it.  I then found vintage red silk fabric of a Napoleonic Bee print embroidered on it and my little mise en scene was complete.

Here is a little board with the individual components of the design:

1. Restoration Hardware Lorraine Chair
2. Napoleonic Bees Pillows from One King's Lane
3. Ikea Rens Sheepskin
4. Fornasetti L'Ape Candle from Barneys New York
5. Gueridon Style side table from Ballard Designs

(the above items are all clickable with links to the items.)

Well, dear reader, that's it. From inspiration to reality.  Stay tuned for more!

xoxo, Ginevra

Interior Design: Styling, not just for Photo Shoots by Ginevra Held

I've been doing a lot of styling work for photos here at the Farmhouse, and I wanted to share how that translates to your own home.

Whenever you see a photo of in interiors in a design magazine, it has been heavily styled.  The place has not just been cleaned and decluttered, its has been styled.  A stylist's job is essentially to create a mise en scene, the idea that someone lives in that home, that the place has life.  Good styling is subtle but transformative. I think of all the painting periods, Styling is most like the work of the Dutch masters like Vermeer.  Intimate and with a close attention to detail.  Many designers hire a stylist for the shoot, or a photographer has one on hand.  Personally, I like to do the styling myself, and one of my design heroes, Vicente Wolf does as well.  In fact, he also takes his own photos, which I am hoping to learn eventually as well.

Anyway, styling is about creating these mise en scene. You probably have a lot of objects and props, as I like to call them on hand already.  

My favorite things to style with: books, flowers (always!), small objects, pillows!, mirrors! and fabric.  It's all about creating a layered look and an environment that is a reflection of you.  The personal objects in your life should be put on display neatly and deliberately.  

All surfaces in your home deserve a little styling.  Side tables, coffee tables, dining tables, chairs, bookshelves etc.

And most fun, it doesn't have to be permanent, you can move things around and choose to hide or display different things at different times.  It's like decorating for the holidays, but all year long. Decorating for your life!

In the photo at the top I used a combination of books, objets, flowers, fabric and a mirror to create what I called "Miss Havisham's Reading Nook"  It has a soft dilapidation which I like.  I imagine this little nook as a lovely place to read while the sun pours in.

Here is another I did:

Here, I relied heavily on pillows, both on the bed and in the window area.  I took what was a window ledge and made it into a cozy reading seat by adding pillows.  Ah, the power of pillows!

And another:

Again pillows! A beautiful quilt, a framed drawing on the side table and a present from Net-A-Porter doesn't hurt.

What kind of styling do you do in your home?

xo, Ginevra

Interior Design: Tiny Styling Tip by Ginevra Held

Hey People! Here is a styling tip from yesterday's room reveal:

Instead of going all Marie Kondo on your magazines (you know that lady who wants you to throw out all your shit so you can have an organized life, but you really like your shit, it's yours after all, so wtf) - stack those magazines and make a side table! Organizing and Decorating in one! Then put a clock on it.  A vintage Louis XVI style clock on it.  If you liked it, you should have put a clock on it.  Feel me?

Then, if you're really cool, and I know you are, get an industrial lamp, and put in on the floor.  Not on a magazine stack.  That would be uncool.  I mean you should probably throw some of them away.  It's getting a little cluttered......

 

xoxo, 

Ginevra

Hello Vogue!

Interior Design: One Room Challenge Finale! by Ginevra Held

Do any of you guys do Ballet Beautiful? (Don't answer that Mom, I know you do.)  

Well I do too, and there's one of her exercise routines (that would be Mary Helen Bowers) where you do these high kicks like you're one of the Rockette dancers, anyway, towards the end she has you high-kicking away and she goes "It's Finale!" So yeah, "It's Finale!"

The room, if I may say so myself, looks great.  

I mean, the room is like McDonald's....

pause

pause

I'm Lovin' It.

(see Pete Davidson)

So here you go my friends! Hope you like it, let me know what you think! But be nice!!!!

Also, all the painting and styling and photography were done by yours truly, just saying...

I don't know what it is, but this is my favorite angle...

Twins, Basil! Twins!

If you've studied Art History, and/or spend a lot of time with an Art Historian like I do, you will know who these two crazy kids are... If you don't know who they are,  head over to the Uffizi and ask for Piero della Francesca's Duke and Duchess of Urbino. Ciao!

One of my favorite lights, the Mayday lamp designed by Konstantin Grcic and manufactured by Flos, seen here hanging out with a vintage Louis XV style clock.

I had seen the Mayday lamp hanging out on the floor in a Maison Martin Margiela designed hotel in Paris, and I was like, hey, I can do that!

A bit of fun here with frames on frames.  You know how I love empty frames, and the gold in all the frames ties the room together with the gold on the other wall.

A view the other way, out the door, to the countryside. NICE.

This angle is so you know there's a skylight....

And again.... just like this photo.

Whew! There you go! Well, I will talk a bit more about how the design came about and influences etc soon, but for now I'm pooped!

Thanks for tuning in, see you next time.

I'm not only the president, I'm also a member.

Wait what?!

xoxo,

Ginevra

One Room Challenge: Round 3 by Ginevra Held

Status Update!!

Last week I showed the inspiration shots for the color of the wall.  I wanted a deep kind of tropical blue.  I bought two paint colors, one very deep and one very tropical and mixed until I had the desired effect. You can see the various shades here:

Also, as I shared last time, the color scheme inspiration is from my Mother's toile de jouey jacket which is lined in an intense blue, while the pockets have a hit of orange.  I was trying to determine how I wanted to get this hit of orange.  I like stripes, so I considered a minimal approach, a stripe behind each head board.  But as I continued to think, inspiration struck! :

The photo is of my Mother's second home in France, and you can see the beautiful beams and what a cool pattern they make.  In the end room I am currently designing, the room has all the properties of a traditional french country home from the period, the stone walls, beams etc, minus this particular architectural feature.  So I thought I would do an homage to architectural detail in paint.  I remembered that Merci in Paris had done something similar in the corrider, so to speak, that is on the way to their store.  On one side is this beam and fill detail and on the other, they did a trompe l'oeil replica.  I loved it.  So I am replicating the pattern in my Mother's second house here.  You can see I marked out the pattern in ribbon, and then have begun painting:

And the painting has begun:

So there we go.  Now I have to keep on chugging along painting, and then I have to find a good orange soon!  I am excited to keep moving along and thrilled about this decorative motif development.  

Stay Tuned!!

xo, Ginevra