Sweater, 3.1 Philip Lim; Skirt, Isabel Marant; Shoes, Isabel Marant.
Ginevra Held designs interiors that are bold and eclectic reflections of the unique personality for whom the space is created.
Drawing influences from Street Art, Pop Art, Fashion and classical French and Italian styling, Ginevra creates interiors that are both very now and essentially timeless. She cares neither for minimalism nor extreme maximalism, looking instead for the balance and perfect vibe of eclecticism and beauty. Ginevra designs with an eye for humor and levity. Seriousness and museum-like interiors are not for her. She looks to create spaces that are elegant and eclectic, beautiful and thought provoking, mixing high and low, real and faux.
Ginevra draws inspiration for her designs from her internationally diverse background. She was born in Australia, grew up in San Francisco, travels annually to Paris and to the South of France where her family has a home. With the south of France as her base, she has travelled extensively throughout Europe. Ginevra holds a degree in Architecture from UC Berkeley. Ginevra jokingly says that she has an inherited degree in Art History having spent many many wonderful hours touring the world’s best museums with her Mum who has a PhD in Art History. Ginevra has a great fondness for the French patrimoine and a love of all things Marie Antoinette. She likes to say that she will find a place for anything that has the prefix Louis, and that her style can be referred to as Louis XXIième.
Ginevra is inspired by the stripe and floral pattern on her Christopher Kane dress, the zippers on her Giuseppi Zannotti boots, the color-blocking on her Chloé sandals, the animal print on her Carven coat, the pleating on her Isabel Marant vest….
Phillippe Starck, Raf Simmons, Marcel Wanders, Karl Laggerfield, Keith Haring, Jean Paul Gaultier, Frank Gehry, Piero Fornasetti, Ellsworth Kelly, Jasper Johns, Jean Louis Deniot, Kelly Wearstler, Nicky Haslam, Christopher Kane, Suzanne Kasler...
For Ginevra it is essential that her clients feel that their homes are a reflection of themselves. The home should reflect its occupants and be unique to them. Ginevra likes to take the loved and sentimental objects that a client has inherited or collected or simply owns and loves and build a design scheme around them, creating an atmosphere that is not only designed, but is meaningful.